Mr. Yehdego, better known to everyone around the office as Bobby, is the CEO of Keste Damena Industries. In his role, he oversees the strategic vision for the Company as well as all the core functions including sales, marketing, merchandising, finance, and operations. Mr. Yehdego joined the company as a business partner in 2007 with a dream of growing KD into the leading mattress retailer in the continent of Africa.

Mr. Yehdego has single handedly taken the Company’s growth beyond the mattress industry. With 50 retail stores under his leadership, Rainbow Foam Industries continues to thrive and grow at a significant rate. Mr. Yehdego has more than 20 years of experience in the bedding industry and beyond.

Yehdego graduated from Chapman University with a B.A. in film. His strong business sense coupled with his education in film have been pivotal to the creative presence of the brand within Ethiopia and across the whole continent.